Every person, in every organization, in every industry owes their success to their ability to influence others. Sadly, most people have no idea how to influence others, so they fall back on ineffective techniques like authority or pressure. In his newest book, Stevie Ray shows you how to engage the three factors of influence: Capturing attention, Creating connection, and Motivating action. If you work with people in any meaningful capacity, this book is a must read.
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